REASON 1
This is the backbone of your company. It’s why you got into the game, it’s your philosophy, your creed, the reason you get up every morning and do this work. If you get nothing else across to your potential client, make sure this is heard loud and clear.
REASON 2
Clients have goals in mind – this is where your research about their companies, past events, and aesthetic starts to come into play. Keep it subtle – no reason to pound them over the head with how much you know. Focus on a specialty of your company that lines up nicely with their needs.
REASON 3
Time to close the deal. Yes, right here on the third page (counting your glossy cover sheet). Talk about your process and what A-level planning they can expect from awarding you this job. Leave them feeling confident about your ability to execute and interested enough to read on. Now you’ve got them hooked!